Pickleball is winning over tennis...
The few days' posts have included some articles from Tennis Industry about tennis professionals' opportunities to grow their business through pickleball. Equipment brands have not ignored the obvious opportunities either. Last year, Head introduced their line of paddles through Sarah Ansboury. Now Prince has entered the fray through a partnership with Paddletek. Below is an news release from SGMedia announcing the partnership.
Prince Announces Strategic Partnership with Paddletek
For decades, Prince has provided top quality tennis and squash performance gear to professionals in the industry. While continuously evolving Prince’s offerings, the iconic racquet sports brand is set to launch and grow its first Pickleball product this spring, which will include Paddletek’s innovation of polymer-based pickleball paddles. Prince Pickleball paddles will be introduced during the Minto US Open Pickleball Championships in Naples, Florida on April 21–28.
“As a manufacturer of one of the premier Pickleball brands, Paddletek’s technology has changed the sport over the past five years,” said Curtis Smith, CEO of Paddletek. “Partnering with Prince will be another game changer for Pickleball.”
Prince paddles will be designed and manufactured by Paddletek and assembled in the United States. The first five models to launch are the Spectrum, Spectrum Pro, Response, Response Pro and the Quantum, ranging from $99 to $140, available at Paddletek.com.
“As an internationally recognized brand in racquet sports, Prince has always been a leader of design and innovation,” said Tyler Herring, vice president of Prince at Authentic Brands Group. “Paddletek, like Prince, has been a pioneer in leading edge technology for player success. We look forward to a great partnership.”
For additional information follow @PrinceSports on social media.
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