Connecting with others is rewarding...
The process of bringing a new tournament on-stream takes one into a lot of different worlds. One of those worlds is sales, a world in which I have never been comfortable. But a tournament needs sponsors to help defray some of its costs. Therefore, a sales pitch for the tournament and - even pickleball in general - must be developed to gain sponsor buy-in. As a data-based decision-maker, I dove headlong into researching the benefits of pickleball. I needed to show sponsors how growing the game in their community could prove to be a good investment for them.
But this post is not about selling pickleball to you. Instead, it will be an attempt to tie together some of my research with recent news in order to show how pickleball...yes, pickleball, the sport with the silly name...can help solve some of society's ills. I do not want to overstate its impact, but pickleball's nature is a great fit.































